Project Goal: 

The SUNY Oswego Art department redesigned their department name, brochure, and information. The project goal was to come up with a new, innovative way to display department information for incoming students looking to join the new department of art and design. The goal of this project was to create a new brochure that would help incoming students feel connected to the department. The promotional materials are meant to impact students by helping them identify as an art student and influencing them to join the department of art and design.

Audience: 

The target audience includes incoming freshmen and transfer students. The project relates to these audiences by offering information on the department and each individual major within the department itself.

Process:

As I created the booklet for the Department of Art & Design it was important to research. I researched various art and design schools across the country to see how they were represented in order to make a design of my own. For example, I looked at Savannah College of Art and Design, Rhode Island School of Design, and SUNY Buffalo’s Department of Art. As I researched these schools, I realized each art school had an overarching design theme that gave their art school an identity and personality. 

In the beginning of the project, I bounced around with two main theme ideas. The first idea was to use color to represent the department. I chose to use a color theme because just like all colors are different and unique so are all the students and faculty in our department. Everyone brings something different to the table and when we work together we create something colorful and beautiful. My second theme idea was to use circles to represent the unity felt in our department. A circle never ends, it continues to go around and never gives up. As a department we are all connected to one another, we collaborate and lean on each other. 

I chose to go forward with the circle theme because I felt it better described the Department of Art & Design at Oswego. I used the circles to show that all the students and faculty are connected in our love for art. It was important to me that a sense of identity and personality of the department was apparent when looking at these promotional materials. The circles are connected on the page, to show our bond and devotion to one another. A circle never ends, and neither does the learning and growing at the Department of Art & Design at SUNY Oswego.